What is Payment Link?

A payment link is a convenient and secure way for businesses to receive customer payments. A clickable URL, button, or QR code leads customers to a unique checkout page where they can complete their purchases.

Payment links are easy to generate and can be shared through various channels, including email, social media, and messaging apps. They are also designed to be compatible with any device and provide enhanced security features to safeguard customer information.

By using payment links, businesses can streamline their payment process and enhance their customers’ purchasing experience. This hassle-free and convenient payment method makes it an attractive option for businesses looking to simplify their payment process and boost their sales.

Payment Links vs Payment Gateways: Which is better for your business?

Payment links and gateways are two popular payment processing options for businesses. The choice between the two depends on your specific business needs and preferences. Here are some key differences you should consider when deciding which is better for your business.

Payment Method

Payment links allow businesses to collect payments from customers by sending them a URL that leads to a payment page. Customers can then enter their payment information and complete the transaction. Payment links are typically used for one-time payments, such as for a product or service.

On the other hand, payment gateways are a more comprehensive solution that allows businesses to accept multiple payment methods, including credit cards, debit cards, and e-wallets. Payment gateways, such as subscriptions or membership fees, are often used for recurring payments.


Payment links are easy to set up and require minimal technical expertise. Businesses can generate payment links using a payment processing tool and share them with customers through email, text messages, or social media. This makes payment links a great option for small businesses or those with limited technical resources.

Payment gateways, on the other hand, require integration with a business’s website or mobile app. This integration can be more complex and may require the assistance of a developer or IT professional. However, payment gateways offer customers a more seamless payment experience as they can complete the transaction without leaving the business’s website.


Payment links are limited in terms of customization options. Businesses can usually add their logo and branding to the payment page, but they can only customize it afterwards. This means businesses need to be more expansive in creating a unique customer payment experience.

Payment gateways, on the other hand, offer more customization options. Businesses can customize the payment page with branding, messaging, and design. This allows businesses to create a more cohesive brand experience for customers.

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Payment links typically have lower processing fees compared to payment gateways. Payment links are usually charged per-transaction basis, while payment gateways may charge a monthly fee and a per-transaction fee.


Both payment links and payment gateways offer secure payment processing options. Payment links use encryption and other security measures to protect sensitive payment information. Payment gateways offer additional security measures, such as fraud detection and prevention tools, to protect against fraudulent transactions.

Payment Flow

Payment links offer a simple payment flow where customers are directed to a payment page to enter their information. The Payment is processed and settled immediately after the customer submits payment details.

Payment gateways offer a more complex payment flow. Customers are typically directed to a payment page where they can choose their payment method and enter their payment information. The Payment is then processed and settled through the payment gateway, which may take a few days to complete.

How to generate payment link

Generating payment links is an important aspect of online transactions, as it allows businesses to easily receive payments from customers without needing a physical point-of-sale system. One popular payment gateway that allows businesses to generate payment links is Easebuzz. Here will discuss how to generate payment links using Easebuzz.

Step 1: Sign up with Easebuzz

To start using Easebuzz, sign up for an account on the website. You can do this by visiting the Easebuzz homepage and clicking the “Sign Up” button. Follow the instructions provided to create your account.

Step 2: Set up your payment gateway

Once you have signed up, you must set up your payment gateway. This involves providing your business and bank details to Easebuzz so that they can process payments on your behalf. You must also choose the payment methods you want to accept, such as credit/debit cards, net banking, or wallets.

Step 3: Generate your payment link

Once your payment gateway is set up, you can generate customer payment links. To do this, log in to your Easebuzz account and click the “Create Payment Link” button. Fill in the required details, such as the payment amount, description, and customer details.

Step 4: Share the payment link with your customer

Once you have generated the payment link, you can share it with your customer via email, SMS, or any other messaging platform. The customer can then click on the link and enter their payment details to complete the transaction.

Step 5: Track your payments

Finally, you can track your payments using the Easebuzz dashboard. You can view transaction history, pending payments, and payment settlements.

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How to create and share payment links

Creating and sharing payment links has become a popular and convenient way to receive payments online. With the help of Easebuzz, an online payment gateway, creating and sharing payment links is easier than ever. Here are the steps to create and share payment links using Easebuzz:

Step 1: Sign up and log in:

The first step is to sign up for an account with Easebuzz. Once you have signed up, you can log in to your account.

Step 2: Create a payment link:

To create a payment link, click the “Create Link” button on your dashboard. Enter the payment details, such as the amount, description, and payment purpose.

Step 3: Customize the payment link:

Easebuzz allows you to customize the payment link with your branding, logo, and preferred colours. It helps in building trust and recognition among your customers.

Step 4: Share the payment link:

Once you have created and customized the payment link, you can share it with your customers via email, SMS, WhatsApp, or any other preferred mode of communication.

Step 5: Receive payments:

As soon as the customer clicks on the payment link, they will be directed to the payment gateway, where they can enter their payment details and complete the payment. The payment will be credited to your Easebuzz account, which you can withdraw from your bank account.

Benefits of using Easebuzz for payment links:

  • Easebuzz offers a simple and user-friendly interface to create payment links, making it easy for businesses and customers.
  • Easebuzz supports multiple payment modes, including credit/debit cards, net banking, UPI, and wallets.
  • The payment links created on Easebuzz are highly secure and encrypted, ensuring the safety of customer data.
  • Easebuzz provides detailed reports and analytics to help businesses track payment transactions and improve payment collection.


Creating and sharing payment links using Easebuzz is an efficient and hassle-free way to receive payments online. With the simple steps outlined above, you can create and customize payment links and share them with your customers, ensuring a seamless payment experience for all parties involved.


The author writes about fintech, banking, and future of SAAS services. He works as an SEO analyst at Easebuzz, so if you're looking for an account that tracks India's fintech scene, you should check out his Easebuzz blog.