In the dynamic realm of modern business, Amazon Seller Central emerges as a potent catalyst for entrepreneurs and enterprises seeking to harness the potential of e-commerce. With Amazon India’s remarkable growth in the sector, the platform holds the promise of unprecedented reach and prosperity. As you step into this realm, let’s navigate the avenues of Amazon Seller Central and explore how it can elevate your business to new heights.

Amazon Seller Central: Your Hub of E-Commerce Ingenuity

India’s vibrant e-commerce landscape has witnessed Amazon’s meteoric rise, charting a remarkable growth trajectory. With millions of active buyers traversing the platform daily, Amazon’s influence has transformed the e-commerce sector into an arena of unparalleled opportunity. Your presence on Amazon Seller Central positions you on the frontlines of this transformation, a dynamic vantage point poised for success.

At its core, Amazon Seller Central is an ingenious interface meticulously designed to empower sellers with the tools, insights, and resources requisite for success in e-commerce. This digital command center serves as your compass, guiding you through the intricacies of inventory management, order fulfilment, customer engagement, and performance tracking – all within a user-friendly dashboard.

Navigating Amazon Seller Central: Your Comprehensive Guide

Amazon Seller Central is the pivotal hub for sellers venturing into the realm of Amazon. It’s the central command for your Amazon operations, housing an array of features that empower your e-commerce journey. Let’s delve into the diverse functionalities Amazon Seller Central offers and discover how they can shape your path towards success.

Amazon Seller Central: Your E-Commerce Navigator

Consider Amazon Seller Central as your GPS for Amazon selling. It not only simplifies but also amplifies your e-commerce operations. The top tabs provide a gateway to various features that cater to every facet of your online business. Manage products, inventory, orders, reports, and more under one roof. Beyond these essentials, delve into features that allow you to craft, manage, and analyze listings, enhance your brand’s presence, set up promotions, and harness customer service tools. But wait, there’s more.

Amazon’s ascension within India’s e-commerce landscape is nothing short of revolutionary. The platform’s exponential growth has transformed it into a marketplace powerhouse. By joining Amazon Seller Central, you position yourself at the epicentre of this revolution. Tap into a dynamic marketplace witnessing unparalleled growth, offering the potential for your business to flourish on a grand scale.

Embarking on Amazon Seller Central: Setup Essentials

Starting your Amazon journey involves setting up your Seller Central account. Prepare by gathering the necessary information for a seamless setup process. Have these essentials on hand:

  • Bank account number and routing number
  • Chargeable credit card
  • Government-issued national ID
  • Tax information
  • Phone number

To create your Amazon Seller Central account, follow these steps:

  • Visit Amazon Seller Central.
  • Click “Sign Up.”
  • Provide your name, email, and password.
  • Select your country and language.
  • Input your business address and telephone number.
  • Choose your selling plan: Individual or Professional.
  • Enter bank and tax details.
  • Accept the Seller Agreement and Privacy Notice.
  • Click “Create your Amazon account.”
  • Confirm your registration via the confirmation email.

Amazon Seller Login – Steps to follow

Amazon Seller Login

  1. Open your browser and visit –
  2. On the login page, input your registered email or mobile number in the designated field.
  3. Click “Continue” and provide your account password.
  4. For convenience, you can select “Keep me signed in,” but avoid this on public devices.
  5. Tap “Sign-In” to complete the process.”

Choosing Your Amazon Seller Central Plan

Amazon Seller Central offers two plans: Individual and Professional Selling Plans. Let’s explore:

  1. Individual Selling Plan: Ideal for newcomers or low-volume sales. Pay a per-item fee of ₹80 for each sale.
  2. Professional Selling Plan: Designed for established businesses. Pay a fixed monthly fee of ₹3300/-. Access advanced features like bulk upload, inventory control, Amazon advertising, and more.

Unravelling the Amazon Seller Central Cost Structure

Your selling experience on Amazon involves various fees:

  • Subscription Fees: Professional plan costs ₹3300/month. Individual plan charges ₹80 per item sold.
  • Selling Fees: Include referral fees (a percentage of the selling price) and variable closing fees (media categories).
  • Shipping Fees: Apply for self-fulfilled orders based on product category and shipping service.
  • FBA Fees: Associated with order fulfilment, storage, and additional services for FBA items.

Fulfilment Options: FBA vs. FBM

Choose between Fulfilment by Amazon (FBA) and Fulfilment by Merchant (FBM) based on your product’s nature and your business’s scale. FBA offers automated shipping and customer service, while FBM provides greater control over fulfilment.

Exploring Amazon Seller Central Dashboard Features

  • Catalogue: Create, upload, and edit products. Manage listings effortlessly.
  • Inventory: Handle product stock and shipments, whether FBA or FBM.
  • Pricing: Set and monitor product prices, automate changes, and access fee discounts.
  • Orders: View and track order statuses, fulfilment, and returns.
  • Advertising: Craft and manage campaigns, leveraging Amazon’s advertising tools for growth.
  • Reports: Track business health through payments, orders, advertising, and taxes.
  • Performance: Monitor customer feedback, messages, policy compliance, and account health.

SellerApp’s Opportunity Score: Decoding Profitable Products

For effective product selection, embrace SellerApp’s Opportunity Score. It assesses products using demand, revenue potential, competition, overhead costs, profit margins, and innovation scope. Higher scores indicate better opportunities.

Steps to Discover Profitable Products:

  • Login to SellerApp dashboard.
  • Click on Product Intelligence.
  • Access Opportunity Scorecard to identify lucrative products.
  • Before product selection, adhere to this checklist:
  • Price between ₹10 and ₹50 or above.
  • Minimum ten daily sales.
  • Top 3 keywords with 10,000+ monthly Amazon searches.
  • Non-seasonal products.
  • Lightweight (under 1-3 kg).
  • No brand/trademark issues.
  • Cost 25% or less of the sale price.
  • Room for optimization.
  • Multiple keyword opportunities.
  • Non-fragile.
  • Potential for brand expansion.
  • Legal issues-free.
  • Encourages recurring purchases.

Embark on Amazon Seller Central Journey

Amazon Seller Central isn’t just a dashboard; it’s your compass for e-commerce success. Its arsenal of features, insights, and tools empowers your business to thrive in the dynamic world of online selling. Navigate through Amazon Seller Central today, and unlock a pathway to unprecedented e-commerce prosperity.

Navigational Beacons for Amazon Seller Central Success

  • Lustrous Listings: Craft product listings that dazzle – compelling titles, informative descriptions, and captivating imagery.
  • Strategic Pricing: Navigate the competitive currents by setting prices that enthral buyers while ensuring profitability.
  • Review Regalia: Cultivate positive reviews through stellar customer service and offerings that exceed expectations.
  • Fulfilment Flourish: Choose your fulfilment strategy wisely through Amazon FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant).
  • Learning Odyssey: Embark on a continuous learning journey, staying attuned to Amazon’s evolving policies, trends, and strategies.

Pioneering E-Commerce Excellence with Amazon Seller Central

As you step into Amazon Seller Central’s realm, remember that your dedication, strategic prowess, and commitment to customer value form the cornerstone of success. Amazon’s growth in India’s e-commerce sector isn’t just a statistic; it’s a testament to the power of this platform. The exponential potential is yours to tap into. So, embark on your journey today through Amazon Seller Central, and witness your business ascend to new echelons of e-commerce eminence.


What is Amazon pay later?

Amazon Pay Later is a financing option that allows eligible customers to make purchases and pay later in monthly instalments. It’s available during checkout and offers flexibility for payments.

How to close amazon pay later?

To close Amazon Pay Later, log in to your Amazon account, visit the Amazon Pay Later dashboard, and select the “Close Loan Account” option. Ensure all dues are cleared before proceeding.

How to add gst number in Amazon?

To add a GST number on Amazon, login, go to “Your Account,” select “Your Seller Account,” and then click on “Add VAT/GST Number.” Follow the prompts to enter and verify your GST details.

How to activate amazon pay later?

Activate Amazon Pay Later by selecting it as a payment method during checkout. Amazon determines eligibility, and you may need to complete a verification process.

How to change billing address in Amazon?

Change your billing address on Amazon by logging in, going to “Your Account,” clicking on “Your Addresses,” and then selecting “Edit” next to your billing address.

How to claim warranty on amazon?

To claim a warranty on Amazon, go to “Your Orders,” locate the product, and click “Return or Replace Items.” Follow the prompts to initiate a warranty claim or replacement.


The author writes about fintech, banking, and future of SAAS services. He works as an SEO analyst at Easebuzz, so if you're looking for an account that tracks India's fintech scene, you should check out his Easebuzz blog.