Do you want to carry cash or write checks for every purchase or expense? Look no further than the payment link – the convenient, secure, and streamlined digital payment option.

Payment links are a game-changer for those tired of cash and checks. As digital payment options become popular, payment links offer a secure and convenient way for individuals to make or receive payments. They’re easy to share through messaging, email, and social media, eliminating the need for physical payment methods and reducing fraud risks.

Businesses can also benefit from payment links by sending invoices and receiving payments online. Payment links have revolutionized payment processes, providing an efficient and hassle-free solution.

What is a Payment Link?

A payment link is a quick and easy way for businesses to request and accept online payments without a website or checkout page. A clickable link, button, or scannable code takes customers directly to a unique checkout page. This page can be created using a URL or QR code in just a few minutes.

Payment links facilitate online purchases, invoicing, and donations and provide customers with a convenient and hassle-free payment experience. Besides, businesses can request payments from their clients using payment links while easily tracking all transactions. Payment processors employ advanced security measures, such as encryption, to protect sensitive payment information and ensure secure transactions.

One of the key benefits of payment links is their transparency, making it easy for businesses and customers to monitor payment history and track sales. Payment links have transformed how individuals and businesses make payments, providing a secure and efficient payment option in the digital age.

Payment Link: Understanding How Online Payment Links Work

Online payment links have revolutionized how people send and receive payments in today’s digital age. Payment links have unique URLs directing customers to a payment page where they can pay for a specific product or service. Here’s how payment links work:

The merchant generates payment links:

The merchant creates a payment link through a payment gateway, which allows them to customize the link for the specific product or service they are selling. They can also set the amount and the currency they want to receive.

The merchant shares the payment links:

Once the payment link is created, the merchant can share it with the customer through various channels like email, text message, social media, or their website. The customer can click the link and be directed to the payment page.

The customer clicks the payment links:

The customer clicks on the payment link and is redirected to the payment page. Here, they can see the product or service they are paying for, the amount they have to pay, and the payment methods available.

The customer enters the payment details:

The customer will enter their payment details, such as their credit or debit card number, CVV, and expiration date. They can also save their payment details for future transactions or opt out of it.

The Payment is processed:

Once the customer enters their payment details, the payment gateway processes the transaction. The payment gateway verifies the customer’s information and ensures sufficient funds to complete the transaction.

The Payment is settled:

After processing, the merchant receives the Payment and fulfills the order. Online payment links are more convenient, fast, and secure than traditional cash or checks. They also eliminate manual payment entry, which is time-consuming and prone to errors.

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Advantages of collecting Payment with online payment Links for businesses

Payment links offer several advantages as they enable easy online payments without requiring additional infrastructure, a website, or coding to set up and use. With payment links, merchants can quickly create a clickable link that takes customers to a specific online checkout page, simplifying the transaction process.

Convenient Payment Collection

With payment links, businesses can collect payments from customers more conveniently. Instead of requiring customers to send a check or come in person, businesses can send a payment link via email, text message, or social media. This makes the payment process much easier for customers and eliminates the need for businesses to handle physical checks or cash.

Faster Payment Processing

Compared to traditional payment methods, payment links offer faster payment processing. Once customers submit their payment information through the payment link, the transaction is processed instantly. This allows businesses to receive their funds quickly and ensures they have the cash flow needed to keep their operations running smoothly.

Increased Sales

Payment links can also help businesses increase their sales. By offering customers a quick and easy way to make a purchase, businesses can accept payments from customers around the clock, even when their physical store or office is closed. This can increase the chances that customers will complete a purchase, resulting in increased sales and revenue.

Customizable Payment Experience

Payment links are highly customizable, allowing businesses to create a payment experience that aligns with their brand and meets the needs of their customers. By customizing the payment page with its logo, colors, and messaging, businesses can create a cohesive brand experience for customers. They can also add fields to collect additional customer information, such as shipping address or email address, to streamline the payment process and improve customer service.

Lower Payment Processing Fees

Payment links typically have lower payment processing fees compared to traditional payment methods. Payment processors charge lower fees for payment links because they are less risky than physical checks or cash. This can result in significant cost savings for businesses, especially if they process large transactions.

Secure Payment Processing

Security is a major concern for businesses when accepting payments online. Payment links offer a secure way to process payments as payment processors use encryption and other security measures to protect sensitive payment information. This ensures that transactions are safe and secure and reduces the risk of fraud or data breaches.

Payment Link Benefits: How Payment Links Can Help Businesses Grow

  • A more convenient way to collect payments
  • Faster payment processing
  • Increased sales
  • A customizable payment experience
  • Lower payment processing fees
  • Secure payment processing

Payment links offer a range of benefits to businesses, including enhanced cash flow, reduced expenses, and an improved customer payment experience. As a business owner seeking a more effective means of accepting payments, incorporating payment links into your operations is worth exploring.

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Secure and Convenient Payment Option for Indian Businesses: Easebuzz Payment Links

Easebuzz is a well-known online payment platform in India that offers several payment solutions for businesses. One of its essential offerings is payment links, which can be an excellent option for companies looking to receive payments online. Below are the benefits and features of using Easebuzz payment links:

1. Easy setup:

With Easebuzz payment links, businesses can quickly create payment links with just a few clicks. These payment links can then be shared with customers via email, SMS, or WhatsApp, making it convenient for them to make payments.

2. Multiple payment options:

Easebuzz payment links offer multiple payment options, including debit/credit cards, net banking, UPI, and digital wallets. This feature enables customers to choose their preferred payment option, providing a more seamless payment experience.

3. Customizable payment pages:

The payment pages of Easebuzz payment links are customizable, allowing businesses to include their branding elements, such as logos and colors. This feature helps build customer trust and provides a seamless payment experience.

4. Secure payment processing:

Easebuzz payment links use industry-standard security measures such as SSL encryption and two-factor authentication to ensure secure payment processing. This feature protects customers’ payment information and ensures safe transactions.

5. Instant payment notifications:

Businesses receive instant notifications whenever customers pay through Easebuzz payment links. This feature allows them to keep track of their cash flow and quickly track payments.

6. Low fees:

Easebuzz charges low fees for payment links, making it a cost-effective option for businesses of all sizes. Businesses only pay a fee on successful transactions, leading to savings on payment processing.


Easebuzz payment links offer a range of benefits and features that make it a convenient and secure payment solution for businesses in India. With easy setup, multiple payment options, customizable payment pages, secure payment processing, instant payment notifications, and low fees, Easebuzz payment links provide a seamless and cost-effective way for businesses to receive payments online. 


The author writes about fintech, banking, and future of SAAS services. He works as an SEO analyst at Easebuzz, so if you're looking for an account that tracks India's fintech scene, you should check out his Easebuzz blog.