AJIO Trends in India

Reliance Industries Ltd, the parent company of AJIO, made a significant announcement during its January 2023 earnings results, revealing that the online fashion retailer has achieved impressive growth. AJIO’s quarterly revenue run rate has now reached the same level as its revenue from the previous year.

The company’s subsidiary, AJIO grew its customer base by 33% YoY and increased its catalog size by 62% YoY during the same period. The retail subsidiary of Reliance Industries Ltd reported a 6.2% YoY increase in its net profit, reaching INR 2,400 Cr in Q3 FY23.

AJIO is quickly becoming a force to be reckoned with, outpacing its competitors like Tata Cliq, Snapdeal, and Koovs. The company’s website attracts more visitors than Myntra’s but still has room for app downloads and user base improvement. Despite this, AJIO’s remarkable growth and increased popularity among consumers are a testament to its innovative approach and commitment to delivering the best fashion experience.

What’s Driving AJIO Sale?

  • Reliance is expanding in retail and e-commerce with a focus on fashion.
  • Fashion and lifestyle currently make up 9% of Reliance’s total retail sales.
  • Analysts predict Reliance’s online GMV will reach $35 billion by FY25 with a 31% market share.
  • Reliance is focusing on grocery and apparel with JioMart and AJIO.
  • AJIO’s growth is driven by an omnichannel approach, utilizing Reliance Trends inventory, in-store coupon offerings, and integrated endless aisle kiosks for direct deliveries and pick-up options.
  • In Feb 2023, Ajio launched the “Sneakerhood 2.0” campaign targeting sneaker enthusiasts.
  • The campaign features a curated store with a wide range of classic and current sneaker options from top brands.
  • Brands include Converse, Nike, Puma, Adidas, Fila, Reebok, New Balance, and more.
  • The store also features up-and-coming brands such as Asics, Veja, Diesel, and Steve Madden.
  • Sneakerhood has something for sneaker enthusiasts of all tastes.

Start selling on Ajio online with these Steps

Tips to become Seller on AJIO

1. Learn how to set up a seller account on Ajio

Step 1: Visit the seller registration link- https://www.ajio.com/login/register  

Step 2: Register as a supplier, ensuring you meet all requirements.

Step 3: Provide your credentials and office address.

Step 4: Submit necessary documents such as a PAN card, account details, and a canceled cheque.

Step 5: Fill in all details, choose a product category, and start your business.

Note: To register as a seller, you must have the following documents ready – Aadhar card, current account details, company logo (if applicable), CIN and TAN certificate (if private/non-government company), PAN card, GST details, MSME certificate (optional), and brand certificate.

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2. Boost your chances of being selected as a seller on AJIO with these tips:

Step 1: Create a compelling logo – A well-designed logo can increase engagement and visibility for your products on AJIO.

Step 2: Have a website URL – A URL provides credibility and allows the AJIO team to learn about your company, products, and services quickly.

Step 3: Obtain an MSME certificate – An MSME certificate makes your business stand out in a competitive market and shows the AJIO team that your business is government-verified.

Step 4: Register a trademark – A registered trademark can enhance your brand and improve your website and brand positioning. If you don’t have a brand certificate, you can declare your brand through a self-declaration option.

3. How to Sell Your Products on Ajio.com

Step 1: Create a seller account. Provide your name, email, and phone number to create an account on Ajio.

Step 2: Create a product listing. Fill in a title, description, and price, and upload an image of your product.

Step 3: Run promotions. To increase your chances of selling, create a promotional code for potential buyers to receive a discount. 

Step 4: Spread the word. Share your listing on social media and potential email buyers to promote your product on Ajio.

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4. Maximize Your Earnings on Ajio: A Step-by-Step Guide

Selling on Ajio.com can be a great way to earn extra income by offering various products such as clothes, shoes, accessories, homeware, and beauty items.

Here’s how to get started and make the most out of your sales:

Step 1: Sign up for a seller account on Ajio – it’s free and requires basic information like name, email, and phone number.

Step 2: List your products – showcase them with clear and well-lit photos, detailed descriptions, and prices that include Ajio’s commission.

Reach out to potential buyers using Ajio’s built-in messaging system to communicate with them.

Spread the word – promote your listings on social media and use hashtags to increase visibility.

By following the above steps, you can start making sales and earn money on Ajio. Happy selling!

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1. How to register on ajio as a seller?

Ajio is an online marketplace that allows sellers to sell their products to a broad audience. To register as a seller on Ajio, you will need to:

  • Go to the Ajio Seller Central website.
  • Click on the Register button.
  • Enter your email address and password.
  • Enter your business details, including your company name, address, and GST number.
  • Upload your PAN card and address proof.
  • Agree to the terms and conditions.

Once you have registered, you will need to create a product listing. This includes entering the product name, description, price, and images. You will also need to select the category for your product.

2. How to sell products on Ajio?

Once you have created a product listing, your product will be reviewed by Ajio. If approved, your product will be listed on the Ajio marketplace. You can then start selling your products to customers.

To sell products on Ajio, you must set your prices. You can also set up discounts and promotions. Ajio will charge a commission on each sale.

3. What is Ajio’s business?

Ajio Business is a platform that allows businesses to sell their products on Ajio. Ajio Business offers several features that make it easy for businesses to sell their products online, including:

  • Product listing management: Ajio Business makes creating and managing product listings easy.
  • Order management: Ajio Business provides a dashboard where you can track orders, manage inventory, and process refunds.
  • Payment processing: Ajio Business integrates with several payment processors, making it easy to accept customer payments.
  • Customer support: Ajio Business provides 24/7 customer support to help you with any problems.

4. How to become an Ajio affiliate?

Ajio Affiliate is a program that allows you to earn money by promoting Ajio products on your website or blog. To become an Ajio Affiliate, you will need to:

  • Go to the Ajio Affiliate website.
  • Click on the Register button.
  • Enter your email address and password.
  • Enter your website or blog URL.
  • Agree to the terms and conditions.

Once you have registered, you will be given a unique affiliate link. You can then promote this link on your website or blog. When someone clicks on your link and makes a purchase, you will earn a commission.

5. How to sell on myntra and ajio?

Ajio and Myntra are both owned by the same company, Flipkart. This means that you can sell your products on both platforms. To sell on Myntra and Ajio, you must register as a seller on both platforms.

The process for registering as a seller on Myntra and Ajio is similar. You must provide your business details, including your company name, address, and GST number. You will also need to upload your PAN card and address proof.

You can start creating product listings once you register as a seller on both platforms. You must create separate product listings for each platform, as the product descriptions and images may need to differ.

You will only be charged one commission when you sell a product on both Myntra and Ajio. The commission rate will vary depending on the platform and the product category.


The author writes about fintech, banking, and future of SAAS services. He works as an SEO analyst at Easebuzz, so if you're looking for an account that tracks India's fintech scene, you should check out his Easebuzz blog.