Consumer behaviour has shifted more subtly since digital payments stabilized.
As digital payments continue to gain mainstream acceptance, providers aiming to extend or establish retail relationships can gain valuable insights into how consumers use the service. A few trends that may gain traction over the next year are identified here.
Pay via Link
Payment link is an automated payment system that is practical, secure, and customizable. E-commerce is driving the trend of payment innovations worldwide and has been experiencing impressive growth yearly. Integrating with an e-commerce platform can help you close deals online and offline.
Link sharing simplifies accepting payments for businesses using Omnichannel platforms because it is always available on the merchant’s mobile phone. Payment links provide faster transaction rates, improving customer experience and increasing sales.
QR code payment collection
The QR code is a popular payment method for businesses that want to accept payments via QR code. There is usually either a single dominant payment platform or an agreement between two dominant platforms that facilitate using QR codes.
Nowadays, consumers don’t need to carry a credit or debit card or bank details; even if they do, there is no need to share any information t, so that won’. QR codes are easy to use and are perfect for quick payments anywhere and anytime.
QR codes are now easily discovered to improve consumer engagement and build better experiences. Consumers enjoy scanning QR codes because of their convenience and use them whenever they need to on their terms.
Coupons and reward loyalty
The criteria on which consumers select wallets are consistently the same across all age groups: payments, loyalty/rewards integration, solutions offering a broad range of financial services and app compatibility. There is a market opportunity for a financial service that can provide consumers with loans, credit cards, and wealth management services.
It’s Lending time (BNPL)
The younger generation is pushing the buy now pay later (BNPL) online payments. According to Gartner, the BNPL industry will surpass $680 billion in transaction volume by 2025. The popularity of BNPL loans has encouraged traditional credit card companies to offer instalment loans at the point of sale.
In addition to credit card users who favour interest-free BNPL products, BNPL users are more likely to plan to increase their use. Further, market growth indicates BNPL users’ intent to use BNPL products for a more extended period.
Paying via multiple channels is on the rise.
Increasing payment options for e-commerce are driving payment trends, but the prevalence of these options is also one driving factor. Consumers expect the same level of service regardless of the channel, whether online or offline.
Consumers can make purchases in-person or online through mobile apps or omnichannel retail experience, which will drive e-commerce payment growth.
Identification via biometrics
It this expected that biometric authentication would continue to proliferate in 2022. The biometric authentication process involves the biological and structural characteristics of a person. It incorporates fingerprint scanners, iris recognition, heartbeat analysis, vein mapping, and facial recognition to verify a person’s identity.
Next year, more consumers will be able to use biometric authentication to verify, identifyand ensure the security of all digital payments due to the rise of identity theft and fraud.
The card-to-code transition
Bank accounts were to be identified by a simple combination of unique digits on cards. Still, RMV technology (Rupay, Mastercard, Visa) has gradually replaced these methods with more secure and computerized payment systems.
This example shows how codes can shape the way we manage bank accounts. RMV technology uses temporary codes that change with each transaction. Using quick codes enhances the security of bank accounts significantly.
Furthermore, there is a good chance that plastic cards will be out of the market by cutting-edge payment services offering more convenient and seamless methods for transferring and storing money.
Mobile Point of Sale is becoming increasingly popular
mPOS (mobile point-of-sale) is a revolutionary technology that eliminates the need for merchants to carry out payments in-store. By accepting payments from customers at various places, such as concerts, trade shows, food trucks, and more, they free themselves up to go to different places to sell their goods and services.
By replacing the central checkout area with sales staff equipped with mPOS devices, mPOS technology adds significant efficiency and flexibility to the store’s payment process. Between 2020 and 2026, Business Insider predicts that mPOS will grow at a CAGR of approximately 19%.
Many new trends will emerge before the physical cash payment method transitions to a digital payment method in the coming years.
Many of these trends will significantly shape our future payment methods, and many of them have already played an essential role in this process. But only time will tell how all this will come together.