The advent of e-commerce has changed the face of shopping in numerous ways. It has transformed the shopping experience entirely. But from the very initial days to the present, e-commerce has been undergoing a transformation to emulate the real-life shopping experience. One, where we select our desired items, place it in our shopping carts and head to the checkout line. Numerous online merchants are transitioning for the better to make the shopping experience easier and quicker for customers. One common way this is being done is by storing all the pivotal information that includes the billing address, shipping address, payment information among other things. And playing a pivotal role in facilitating these transactions are payment buttons.
What is a Payment Button?
In this day and age, businesses in every league are going online. These businesses are also looking at engaging in distribution by having the necessary mechanisms in place that facilitate easy, seamless, and secure inbound payment acceptance systems. Payment buttons are the gateway to authorize a merchant to complete a purchase or order. Once the purchase is authorized, the merchant is bound to fulfill the order. Simply put, having a payment button facilitates a simple transaction that is streamlined, has minimal errors, is cost-effective, and increases cash-flow in this day, and age of e-commerce.
By having various websites and blogs create payment buttons, they can be assured that the website facilitates the payment in a few steps, making sure that the consumer does not leave the website experience at any point. Adding any form of friction by pushing the consumers to visit a third-party website to complete payment can stop the consumers from having a streamlined and smooth experience.
Which payment button should one use for their website or blog?
The benefits of having a payment button on your website/blog are innumerable, which is why it is of paramount importance to choose and add a payment button that fits your requirements well. Easebuzz, a fintech organization from India has the requisite expertise and expertise and can create a payment button on any website. It offers simplicity and seamlessness in bounds with:
1. No Set-Up Times
Creating and adding a payment button on your website from Easebuzz would take less than a minute. All one has to do is paste the HTML code that Easebuzz sends to add a payment button on the website.
2. Adaptable Buttons
Depending on the context and requirement, one can add buttons of their choice on the website.
3. Online KYC
Say hello to a hassle-free KYC process that is completely online. Online KYC is faster, more secure, and removes the hassles of physical documentation.
4. Variety of Payment Options
Be it credit or debit cards, Net banking, UPI, EMI, or wallets, payment buttons can facilitate payments through any option for the customer.
5. Responsive UI
Have checkout pages that auto-adjust based on the device – be it smartphones, tablets, laptops, or desktops.
6. Customizable options
Have the power to customize the size, type, and color of the payment buttons, along with choosing the customer details that you’d like to capture.
But, how does one create a payment button on a website?
Easebuzz ensures that one can add a payment button without the help of a developer or a technical professional. All one has to do is paste the HTML code that is provided, and voila, a payment button is integrated on the website.
Moreover, every time one adds a payment button on their website through Easebuzz, they are free to add a personal touch to the button. One can brand the pay button, add context in the description, and customize the text based on their requirements.
But, where precisely can one add a payment button?
Thanks to the customizability and flexibility that Easebuzz provides, one can integrate or add a payment button anywhere. For example, to ensure higher conversions, wherein one does not redirect the consumer to another page, one can create a payment button on the web checkout page. For businesses that are built on other e-commerce platforms, a platform plugin can enable a payment button to be added on the page.
If one is planning to collect payments through a mobile app, be it android or iOS, an SDK can ensure the payment button is integrated across different screens. Easebuzz also caters to businesses and individuals who do not have a website, by providing them with payment links that ensure that the payment is credited directly into the bank account. Drop an enquiry to learn more.
But what platforms are supported?
Easebuzz can help create payment buttons and embed them on a variety of web hosting platforms like SquareSpace, Wix, WordPress among numerous others. Being end-to-end customizable, these buttons are also PCI compliant making sure that every transaction is secure and trustworthy. Moreover, for merchants who add a payment button through Easebuzz get the experience of a central dashboard that hosts the revenue flow, cash flow management, all in one place.
The advantages of having a payment button extend well beyond just facilitating payments. It’s a gateway to advertising relevant products or services to visitors of the website seamlessly. It is also a great tool to store data of the customers which could later be extremely valuable for insights and behavior patterns, wherein one could utilize them to target and develop customized services.