What’s mean Online Store

The online store is an online ecommerce platform where consumers can buy product or service over the internet directly from a seller through a web browser or mobile application.

An online store displays a product’s availability and pricing for comparison with alternative vendors or shopping search engines, which shows the same product at multiple e-stores for comparison. A wide range of computers and devices are expected to be available for online store as of 2022, including desktop computers, laptops, tablets, and smartphones.

Why there’s need of Online Store in India?

Over the next four to five years, Indian online stores are expected to triple in size, driven primarily by under-penetrated categories such as grocery, education, and healthcare.

Over the last 12 months, 70% of customers bought products from online store platforms. Their deciding factors were product quality (65%), price and product information, return policy, and product experience with warranty features.

Online store shopping will grow by more than threefold in India by 2025, as the population of Internet users increases to 900 million, up from 622 million now. Innumerous benefits are offered to both sellers and buyers by online store selling and purchasing, and these advantages account for eCommerce’s growth.

For Example – Ajio and Lyra are driving growth in India’s start-up ecosystem of more than 60,000 start-ups. The start-up ecosystem is supported by favourable FDI policies.

How to create free online store with all-in-one platform

Creating an Online Store has never been easier. Easebuzz makes it easy to sell items online on his platform with its robust free online store builder.

How to create an online store for free 

1. Be familiar with the different business models of ecommerce.

Start by understanding the different types of models you can use for your online stores first, so that you can know how it will work and estimate its costs.

In India you can find Ecommerce’s six top business models are:

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Business to Government (B2G)
  • Business to Business to Consumer (B2B2C)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)

In order to succeed in eCommerce, businesses that have not yet embraced the digital shift will need to apply the right ecommerce business model to their online stores as soon as possible.

2. Select products that will sell well

It is imperative that you determine the types of products that you will sell before you begin to brainstorm the design and layout of an online store, or even the name of your company.

Commoditized products and niche products can be sold in any industry. Simple, yet exceptionally effective products don’t have to be complicated.

A business’s passion is what drives it forward, so investing emotionally in your product will help you better communicate its value and mission to your market, and it will give your business an edge over the competition.

In order to succeed in this endeavour, you need to keep up with the latest trends and launch an online store before they become over-hyped.

3. Your Source for Product

Having created a list of potential products, you will need to find a manufacturer who will fulfil your requirements and deliver quality products. If you are developing products from scratch, you will need to find a manufacturer who understands your needs.

You can also explore local markets and marketplaces in order to curate products that you want to sell online, or you can opt to make a drop shipped purchases from someone who will droship for you.

Considering the following when exploring all options:

  1. How much money is available for product sourcing?
  2. What is the least expensive way for you?
  3. What is the most effective way to produce high-quality products?
  4. What is the expected timeline for manufacturing and supplying the product?

4. Estimate your product’s price

Setting Price for products falls into a black hole when you search for it, since it covers everything from business finances to product positioning in the market with considerations like whether it’s timeless, bespoke, or a short-lived trend.

Choosing a price for your product is an important strategic decision, and it is both an art and a science. But it’s not something you make only once.

Here’s how it works. You add up all the expenses involved in bringing your product to market, subtract your profit margin from that, and then set your first price.

In 2022 customers want to feel like he or she is getting more for their money when they purchase a product. This could be due to perceived value, and not market value.

5. Choosing the right Ecommerce Platform

It’s time to find the right ecommerce platform now that you know what resources you have after product sources. In addition to making, it easy for you to set up an online store, choosing the right ecommerce platform is important to determining how much money you can expect to make over time.

In choosing an ecommerce platform, keep the following points in mind:

  1. Is it easy to go for?
  2. How much will associate costs be (domain, hosting, security, etc.)?
  3. Which additional benefits does it offer?
  4. How does it handle customer service and support?
  5. Does have data security?

Personalized shopping is now a key component for eCommerce platforms. Look for platforms that have a recommendation engine that sends personalized suggestions about what to buy based on past purchases as well as products that a customer has been browsing.

6. Create your online store using free tool at Easebuzz 

If you are considering branding, you need to invest in your online store design, but you do not need to spend a great deal on it. Developing a website by yourself in India is free with Easebuzz online store.

Themes comes in various layouts and customizations to make your online store look and feel like you want it to. If your focus is on starting an online store with minimal investment, look into free themes for store design at our online store.

Before you start designing your online store, you should prepare these things:

  1. How do you want the look and feel of your online store to be?
  2. How do you step up the various pages?
  3. How do you differentiate your functionalities?
  4. Are you in need of a certain number of pages?

7. Your free online store will be better off with Easebuzz Payment Gateway.

Creating a free online store is awesome, but having a payment gateway available for the ease of the business is even better.

The Easebuzz payment gateways and the set up and maintenance costs associated with them are much lower than those of other providers available in the market. Before you launch your free online store and accept payment orders, you will also need to integrate the best payment gateway methods for your target audience.

8. Select a shipping partner who is reliable

The cost of shipping and delivery can also quickly add up in an ecommerce store. Most companies fail to factor them into their investment calculations.

Starting with a minimal investment will allow you to consider the following:

  1. Choose the type of shipping you would like to offer (fast delivery, one-day delivery, etc.).
  2. Identify possible shipping providers and shortlist them.
  3. Verify serviceability for your target pincodes.
  4. Each provider’s costs should be listed.
  5. Consider it as part of business expenses when calculating your return on investment.
  6. Calculate the customer’s cost (adding to the selling price).

9. Organize a Marketing Strategy

In order to promote your online store, you can use a variety of marketing strategies, but the one you select will depend on your goals and the approach you take.

These strategies can help you establish your online store.

Why not work with influencers who have large online audiences and have the ability to “influence” those target audiences?

In-person time with customers will help you drive traffic to your online store if your brick-mortar business is well known and has a loyal following.

A great way to drive traffic to your online store and offer helpful information about your products is to create valuable content that is free and can help people look for your products.

Make sure your social media channels are filled with vibrant images and engaging videos if you want to boost your digital engagement with your online store.

10. Engage your community

Create a community around your products highlighting how they solve a particular problem. This allows you to know which categories are being used most often, as well as which products will be most beneficial.

As a business, you should want to ensure that your very first customer tells others about your products and services. The formula to success is not something you have to invent. There are plenty of successful online communities that inspire you. Borrow ideas from others, test them with your online audience, and revise as needed.

You can grow your online store quickly, increase your engagement, increase traffic to your website, scale your business by learning from other communities.

Get Started with Easebuzz to start your own online store.

Innumerable opportunities are open to everyone with the online store business model.

Business success is also more difficult due to competition and lack of resources for some businesses, and for others due to fast burn for others.

Easebuzz is designed so that you can get an idea of your business, explore it, and grow it.

In the end, there is no one-size-fits-all platform – there is only the solution that is right for you. The “Easebuzz” platform is the one meets your specific needs, whether they’re more payment options, drop shipping capabilities, real-time inventory management, or a user-friendly interface.


The author writes about fintech, banking, and future of SAAS services. He works as an SEO analyst at Easebuzz, so if you're looking for an account that tracks India's fintech scene, you should check out his Easebuzz blog.