Opportunities for Amazon Sellers in India

The e-commerce market in India is one of the largest and most petite penetrated in the world, with only 5% of retail sales happening online. However, this is expected to change in the coming years as e-commerce spending is predicted to double to over $130 billion in GMV by 2025. The number of online shoppers in India is also expected to increase to 300 million.

This growth will be driven primarily by new online shoppers from smaller cities and the continued migration of crucial categories such as fashion and grocery to online platforms. We’re already seeing a shift towards quick and instant delivery options within the grocery category. In fashion, “social” commerce and direct-to-consumer brands are gaining market share.

Amazon is actively working to make its marketplace more accessible to regional Indian languages. As a result, over 75,000 sellers have registered on the Amazon India marketplace in regional languages, enabling them to expand their reach and grow their businesses.

How to become an amazon seller in India

Selling on Amazon India is straightforward. Follow these steps to get started:

1. Register as an Amazon seller

To register as an Amazon seller in central India, follow these steps:

Amazon Seller Central: How to become a seller on amazon India


  1. Go to https://sellercentral.amazon.in/ap/register
  2. Fill in your name and mobile number, and create a strong password
  3. Provide your GST/PAN information and an active bank account
  4. Submit the required information to complete the registration process.

2. List your products

Once registered as an Amazon seller, you must provide detailed information about your products, including the brand name and specifications.

3. Deliver your product

After listing your products on the Amazon India seller portal, you will need to determine how you want to store, package, and handle returns and deliveries of your products.

4. Get paid

Once your products have been verified and listed on the Amazon India seller portal, customers begin to purchase them through amazon.com; your sales money will be deposited in your bank account every seven days, with Amazon fees deducted.

As a seller on Amazon India, you must comply with specific rules and regulations. These include creating accurate product listings, providing excellent customer service, maintaining a high inventory level, and ensuring that all your products are high-quality.

Learn the essential steps for listing and selling your products as an Amazon seller

Suppose you’re looking to sell on Amazon. In, you’ll need to create an account on Amazon Seller Central. This process only takes 15 minutes, and all you need are your GST/PAN information and an active bank account.

First, you’ll need to understand the step-by-step process of selling on Amazon., including top-selling sub-categories, required documents, and fees. You can find more information on these topics in the relevant category pages on Amazon.

Once you have created your account, you can start listing your products for sale if your product is already available on Amazon.in, you can match it to an existing listing. However, suppose you’re selling a new product or a brand owner. In that case, you’ll need to create a new listing and provide all relevant information, such as product details, dimensions, images, features, and variations.

As an Amazon. In seller, you have a few options for storing and delivering your products. You can handle these tasks yourself or have Amazon take them for you. Your choices include the following:

Fulfillment by Amazon (FBA), in which Amazon takes care of storage, packing, and delivery, as well as customer support

Easy Ship, in which you store the products, and Amazon delivers them to your customers. Another option, such as Self-Ship, is that you handle the storage and delivery of products using a third-party courier service.

You’ll be paid for sales every seven days when you receive orders, minus Amazon fees. You can view your settlements at any time on your Seller Central profile and contact Seller Support for any questions or queries.

In addition, Amazon offers several tools and programs to help your business grow, like Fulfilment by Amazon (FBA) to deliver your products to the customers, an Automated pricing tool, and a Voice of Customer dashboard. Support is also available for all Amazon sellers.

What Amazon offers to Indian Small and Medium Sized Business

Amazon offers a variety of tools and programs to help small and medium-sized businesses in India improve their performance, unlock benefits, and accelerate growth. Here are just a few of the ways Amazon can help you succeed:

Track performance and unlock benefits:

Amazon provides a one-stop destination to track key performance metrics that drive growth. Benefits include free account management, weight handling, lightning deal fee waivers, faster disbursement cycles, and priority seller support.

B2B selling:

Sell bulk to businesses (B2B Selling) and reach thousands of GST-verified business customers. Set pricing for large quantities of goods so you can sell in bulk all over India, and get support for the input tax credit, shipping, and fulfillment.

Earn rewards:

Achieve milestones and earn rewards by participating in reward-earning offers and contests. It will help you grow your business and make more money through bonuses.

Automate, manage, and grow your business:

  • Connect your system with Amazon Seller Central to manage inventory.
  • Process orders from a single dashboard.
  • Optimize repetitive business processes.

Request product reviews and feedback automatically for eligible products and improve customer experience. Reduce reconciliation effort, automatically sync ledger & maintain Data Integrity, and analyze sales, profitability, and demand to make strategic decisions.

Sell in your neighborhood:

Register your physical store on amazon.in and sell to more customers in your local area. Be eligible for the “Prime Badge” and increase your business with increased orders.

Brand protection:

  • Build and protect your brand, creating a better customer experience.
  • Promote your brand and products with your multi-page Store on Amazon for free.
  • Get robust customer data, including search terms and customer behavior reports, which can help you make better, faster business decisions.

Handmade/handcrafted products:

An initiative to enable artisans and sellers crafting authentic handmade products to become successful on Amazon. Get personalized training support, a dedicated account manager, and support on imaging, cataloging, and marketing.

Strategic advice and account management:

Get help growing your business with a paid service that includes a dedicated account manager. They will give you personalized advice on improving your selection and send weekly reports to track your progress. They will also help you quickly solve any problems that arise.

Enhanced visibility and support for your brand:

A program for startups, emerging brands, and MSMEs to grow your brand on Amazon. Access launch support and an ever-evolving suite of tools that help you optimize your brand portfolio, robust, actionable insights derived from actual customer behavior, and leverage tools & services to engage your customers & increase conversion.

Specialized support for women-owned business products: A dedicated program to elevate locally made products from women entrepreneurs in India. Get personalized training support, a dedicated account manager, and support on imaging, cataloging, and marketing.

Sell pre-owned & refurbished products:

Join an exclusive program on Amazon that allows you to sell pre-owned and refurbished products to millions of customers. To be eligible, you must meet Amazon’s standards for quality and supply of refurbished goods and use their trusted ecommerce platform.

Sell your products to India from Abroad:

Amazon also allows you to sell your products to India from abroad with its Global Selling program.

Amazon offers a wide range of services and tools to help Indian small and medium-sized businesses grow and succeed on the platform. With various options for selling, marketing, and managing your business, Amazon is the perfect marketplace for small and medium-sized businesses looking to expand their reach and increase sales.

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1. What processes are in the amazon seller login?

If you already have an Amazon seller account, you can sign in with your registered email and password to access the Amazon seller login process.

2. How to contact a seller on amazon?

If you want to reach out to an Amazon seller, you can go to the product detail page, click on the seller’s name, and use the ‘ask a question’ button to contact them.

3. How to get a GST number for an amazon seller?

To obtain a GST number, visit the official GST portal at https://www.gst.gov.in/. On the portal, navigate to the “Services” tab, select “Registration,” and then “New Registration” to initiate the application process. Amazon does not provide a GST number; this must be obtained through the official GST portal.


The author writes about fintech, banking, and future of SAAS services. He works as an SEO analyst at Easebuzz, so if you're looking for an account that tracks India's fintech scene, you should check out his Easebuzz blog.