Make the Payment Process Easier for Customers

Online payment solutions have been around for several years, yet are now becoming ubiquitous with the increased common use of the internet. Some of the benefits provided by online payment solutions include improved cash flow efficiency, reduced costs, guaranteed transactions, increase in protection of confidential information, and better protection of payment providers. 

At the moment, payment processes are becoming more and more seamless. It enables business owners to improve client satisfaction while gradually earning their confidence. Building trust can be possible by employing a secure and user-friendly payment processing method for customers to acquire the products and services they need. Finding an efficient and cost-effective way to collect money is of great importance for any company. Hundreds of methods exist for a business to create a dynamic website and collect customer information, but far fewer allow for the easy collection of funds.    

Online payment solutions providers such as Easebuzz help improve cash flow efficiency. Customers can choose between making a one-time payment or paying a monthly subscription for many services. Depending on the type of account the consumer chooses, these services usually come with transaction fees. 

According to reports, consumers tend to leave a website that offers limited or a single payment method only. The checkout page is where people become paying customers. Making it easy for customers to checkout on your website means they’re more likely to return. Let’s dig down a few tips that help customer online payments easier. 

  1. To have a variety of payment options available

It’s important to look at your target audience to see what payment methods they use most often. It seems logical to accept direct bank transfers and payments from all major credit cards if you discover that your consumers predominantly use credit cards. The idea is to ensure that none of your prospects leaves the website on account of not being able to pay. This increases conversions and sales of your business. 

  1. Make it easy for the eye while using CTAs 

The trick is to make it specific and avoid being ambiguous. Maintain a visually actionable website design for users. Don’t be hesitant to use large, gleaming buttons that stand out. When one adds an item to his/her card, make it clear they can “Continue to checkout” or “Continue Shopping.” 

  1. Seamless integration to minimize online frauds

Your website’s online payment methods should be smoothly connected. Setting up an online payment system also necessitates collaboration with a number of third-party vendors. With this comes a number of factors that may or may not be in your control. It’s important to fully fine-tune these features to give your customers a seamless experience and avoid any risk of online fraud. 

  1. Ensure security of sensitive data

Online payment systems are extremely vulnerable to fraud and phishing. Because these transactions involve confidential data, it is important to assure customers that their information will remain secure. Make sure that online payment solutions on your website are PSI DSS compliant, this gives a sense of security to the customers.

  1. Avoid page redirections

Redirections make it seem that your customers are interacting with a different company. A redirect to their site isn’t very likely to scare off a potential customer. However, if your site uses a lesser-known payment gateway, choose the contextual experience, which will introduce a payment form to your site. 


The author writes about fintech, banking, and future of SAAS services. He works as an SEO analyst at Easebuzz, so if you're looking for an account that tracks India's fintech scene, you should check out his Easebuzz blog.